I went and tried out the No 7 Match Made Service the other week.
They use a device, on your cheek which finds out which shade of foundation suits you.
I was Cool Ivory.
The No 7 advisor then asks what your foundation preferences are, like do you prefer liquid, powder or matte and such like.
I wanted a matte liquid as i had heard great things about theres!
The coverage is full and leaves my slin looking great. I don't really like the shiney look so matte is my preferred choice.
The shade is a little lighter than one i usually go for, as my skin changes so much with the weather! It is really warm looking in summer and pale as a vampire in winter!
This colour also looks grey.
I love the consistency of the product though.
I will give it another go, last in the "dark" months, when my skin needs full cover and suits the lighter shades.